Post by account_disabled on Jan 10, 2024 22:57:31 GMT -7
Threshold for interruption on the part of the visitor – While a searcher is actively looking for an answer to their question or problem, a typical site visitor is generally less likely to be interested in your offering (even if it’s highly relevant).
Competitiveness – For these reasons it’s often the case that search traffic is more expensive on a cost-per-click basis, and you’ll want to manage your bids differently for that traffic versus content network traffic.
Targeting options – While for searchers keyword targeting can be highly specific and is far and away the most important lever in terms of how you bid for traffic and analyze results, on the display network keywords Whatsapp Mobile Number List are less precise (you aren’t bidding based on a specific search, but rather a site or content on a page) and the actual sites you’re targeting (or placements) are at least equally important in both targeting your campaigns and managing your bids.
For these reasons it’s important in nearly every Google Ads account to ignore Google’s “recommendation” here and split out display network and search network campaigns.
Once you’ve elected to do this you have a few more options. On the search network, specifically, you can decide whether to drill down to exclude search partners or not. Search partners tend to be fairly hit or miss, so often it’s best to launch your search campaign with both options and then drill down to analyze the campaign performance on partner sites to see if you should turn that piece of the campaign off or not (unfortunately you can’t actually create a campaign that targets only the search partners, so your options are to target Google search only – on Google.com – or Google.com and the search partners). The search partners are third-party sites where searches are occurring, Google properties such as Google.com forums, maps, etc., and the intent of searchers on these properties can vary wildly from the intent of Google.com traffic depending on your niche and target keywords, so again it’s best to keep a close eye on the performance of this channel.